Start your Own Public Relations Business

Your Step-by-step Guide to Success
Lynn, Jacquelyn (Book - 2009)
Start your Own Public Relations Business
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The explosion of media opportunities and the rapidly changing communications landscape have served as key drivers for the public relations industry, creating huge opportunities for communications and PR specialists like you! Coaching you all the way, the experts at Entrepreneur show you how to parlay your PR experience into a successful new business. Our experts take you step by step from building the business foundation to managing day-to-day operations. Learn how to set up your firm, choose your market niche, prospect and sign clients, build media relationships, set fees, and more! Plus, gain priceless insight, tips, and techniques from practicing entrepreneurs and industry experts! Learn how to: #149; Set up your own PR firm #149; Choose your market niche #149; Win over, sign, and keep clients #149; Build strong, well-planned campaigns using the latest tools of the trade #149; Develop prosperous relationships and partnerships #149; Boost profits by expanding your business #149; And more Go from public relations pro to CEO! Start your own public relations firm today!
Authors: Lynn, Jacquelyn
Title: Start your own public relations business
your step-by-step guide to success
Publisher: [Irvine, CA] : Entrepreneur Press, c2009
Characteristics: xii, 177 p. ; 23 cm
Contents: So what is PR anyway?
A day in the life
What do you have to offer?
Who are your clients and how do you sign them up?
Client relations
PR and the Internet
Building media relationships
Grow your firm through professional alliances
Structuring your business
Locating and equipping your business
Startup economics and setting fees
Assembling your team
Financial management
Additional Contributors: Entrepreneur Press
ISBN: 9781599183381
Branch Call Number: HD59 .L96 2009
Statement of Responsibility: Entrepreneur Press and Jacquelyn Lynn
Bibliography: Includes bibliographical references and index
Subject Headings: New business enterprises Public relations firms Management
Topical Term: New business enterprises
Public relations firms
LCCN: 2009001578
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