The Small Business Guide to China
Since China opened its doors to the world in 1978 its growth hasbeen nothing short of meteoric. The 2007-09 credit crunch hadlittle or no impact on the Chinese economy that continues to growby almost 10% a year. China itself is now the fourth largesteconomy behind the USA, Germany and Japan, and if itsMore »
Since China opened its doors to the world in 1978 its growth hasbeen nothing short of meteoric. The 2007-09 credit crunch hadlittle or no impact on the Chinese economy that continues to growby almost 10% a year. China itself is now the fourth largesteconomy behind the USA, Germany and Japan, and if its currentgrowth can be sustained, analysts expect China to become theworld?_Ts largest economy by 2025.China is not, though, simply the factory of the world. As theChinese economy has developed, so has its population, with anestimated 8.5 million Chinese citizens migrating to urban areaseach year in search of work and a better standard of living. As aresult, the market for your business?_T goods and services isinexorably growing.But can small businesses really compete in this vast market? It'sa question that many small business owners are asking themselves.The Small Business Guide to China looks at not only how theChinese economy works and what its citizens want to buy, but alsohow business is transacted in a market that will become thelargest single consumer base on the planet over the next decade.Full of practical support and guidance, the book addresses topicsfrom intellectual property rights to the correct etiquette duringa business meeting.No matter what your business sells, investigating the markets inChina is definitely an area to look into, and this easy-to-readinformative bitesize guide shows you how!« Less
how small enterprises can sell their goods or services to markets in China
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