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Global Business Etiquette

A Guide to International Communication and Customs
Martin, Jeanette S. (Book - 2012)
Average Rating: 4 stars out of 5.
Global Business Etiquette
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Synopsis: The breakneck speed at which business is "going global" requires a new breed of executives, managers, and front-line employees who are adept at the art of cross-cultural communication, where simple misunderstandings can jeopardize multimillion dollar deals. Whether you are preparing for a long-term overseas assignment or a short trip abroad to meet with clients, customers, suppliers, or distributors, Global Business Etiquette will be an indispensable resource for understanding the dynamics of cross-cultural communication, avoiding embarrassing (and costly) gaffes, and successfully navigating the subtleties of social interaction. Drawing from their many years of research and training in the field; highlighting such important elements of communication as nonverbal gestures, dress, and gift giving customs; and featuring dozens of colorful examples and useful tips; the authors present a practical approach to interpreting signals and symbols around the world, overcoming stereotypes, and mastering the nuances of international communication.
Authors: Martin, Jeanette S.
Title: Global business etiquette
a guide to international communication and customs
Publisher: Santa Barbara, Calif. : Praeger, c2012
Edition: 2nd ed
Characteristics: xi, 229 p. ; 25 cm
Contents: Preface and acknowledgments
Introduction
1: Travel customs and tips
2: Language, greetings, introductions, and business cards
3: Socializing
4: Gestures and other nonverbal communicators
5: Dress and appearance
6: Cultural attitudes, behaviors, and customs
7: Dining and tipping customs
8: Conversational customs and manners
9: Oral and written communication customs and etiquette
10: Etiquette for international businesswomen
11: International negotiation etiquette
Notes
Index
Summary: Synopsis: The breakneck speed at which business is "going global" requires a new breed of executives, managers, and front-line employees who are adept at the art of cross-cultural communication, where simple misunderstandings can jeopardize multimillion dollar deals. Whether you are preparing for a long-term overseas assignment or a short trip abroad to meet with clients, customers, suppliers, or distributors, Global Business Etiquette will be an indispensable resource for understanding the dynamics of cross-cultural communication, avoiding embarrassing (and costly) gaffes, and successfully navigating the subtleties of social interaction. Drawing from their many years of research and training in the field; highlighting such important elements of communication as nonverbal gestures, dress, and gift giving customs; and featuring dozens of colorful examples and useful tips; the authors present a practical approach to interpreting signals and symbols around the world, overcoming stereotypes, and mastering the nuances of international communication.
Additional Contributors: Chaney, Lillian H.
ISBN: 0313397171
9780313397172
Branch Call Number: HF5389 .M375 2012
Statement of Responsibility: Jeanette S. Martin and Lillian H. Chaney
Bibliography: Includes bibliographical references and index
Subject Headings: Business communication Intercultural communication Business etiquette
Topical Term: Business communication
Intercultural communication
Business etiquette
LCCN: 2011039312
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