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Global Business Etiquette

A Guide to International Communication and Customs

Martin, Jeanette S.

Book - 2012
Global Business Etiquette
Print
Synopsis: The breakneck speed at which business is "going global" requires a new breed of executives, managers, and front-line employees who are adept at the art of cross-cultural communication, where simple misunderstandings can jeopardize multimillion dollar deals. Whether you are preparing for a long-term overseas assignment or a short trip abroad to meet with clients, customers, suppliers, or distributors, Global Business Etiquette will be an indispensable resource for understanding the dynamics of cross-cultural communication, avoiding embarrassing (and costly) gaffes, and successfully navigating the subtleties of social interaction. Drawing from their many years of research and training in the field; highlighting such important elements of communication as nonverbal gestures, dress, and gift giving customs; and featuring dozens of colorful examples and useful tips; the authors present a practical approach to interpreting signals and symbols around the world, overcoming stereotypes, and mastering the nuances of international communication.

Publisher: Santa Barbara, Calif. : Praeger, c2012
Edition: 2nd ed
ISBN: 0313397171
9780313397172
Branch Call Number: HF5389 .M375 2012
Characteristics: xi, 229 p. ; 25 cm
Additional Contributors: Chaney, Lillian H.

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