Creating the Nazi Marketplace

Creating the Nazi Marketplace

Commerce and Consumption in the Third Reich

Book - 2011
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"When the Nazis came to power in 1933, they promised to build a vibrant consumer society. But they faced a dilemma. They recognized that consolidating support for the regime required providing Germans with the products they desired. At the same time, theNazis worried about the degrading cultural effects of mass consumption and its association with "Jewish" interests. This book examines how both the state and private companies sought to overcome this predicament. Drawing on a wide range of sources - advertisements, exhibition programs, films, consumer research, and marketing publications - the book traces the ways National Socialists attempted to create their own distinctive world of buying and selling. At the same time, it shows how corporate leaders and everyday Germans navigated what S. Jonathan Wiesen calls "the Nazi marketplace." A groundbreaking work that combines cultural, intellectual, and business history, Creating the Nazi Marketplace offers an innovative interpretation of commerce and ideologyin the Third Reich"--
Publisher: Cambridge ; New York : Cambridge University Press, 2011
ISBN: 9780521746366
0521746361
Branch Call Number: HC290.5.C6 W53 2011
Characteristics: xiv, 277 p. : ill. ; 24 cm

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