Restaurant Success, by the Numbers

A Money-guy's Guide to Opening the Next New Hot Spot

Fields, Roger

Book - 2007
Average Rating: 2 stars out of 5.
Restaurant Success, by the Numbers
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Ninety percent of all restaurants fail, and those that succeed happened upon that mysterious X factor, right? Wrong! A man of many hats: money-guy, restaurant owner, and restaurant consultant-Roger Fields shows how a restaurant can survive its first year, based on far more than luck, and keep diners coming back for many years to come. Featuring real-life restaurant start-up stories (including some of the author's own), this comprehensive how-to walks readers through the logistics of opening a restaurant: creating the concept, choosing a location, designing the menu, establishing ambiance, hiring staff, and, most important, turning a profit. Opening a restaurant isn't easy, but this realistic dreamer's guide helps set the table for lasting success.

Publisher: Berkeley, Calif. : Ten Speed Press, c2007
ISBN: 9781580086639
1580086632
Branch Call Number: TX911.3.M27 F54 2007
Characteristics: xii, 244 p. ; 23 cm

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