International Business and Europe in Transition

International Business and Europe in Transition

Book - 1996
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"This volume looks at international business in the context of a rapidly changing Europe. Leading contributors have come together to present the latest research, attempting to answer a number of important questions: Is the vision of a Single European market realistic? What are the barriers to its achievement? What are the prospects for Eastern Europe? How should firms enter East European markets? What does the process of transition imply for corporate policy?"--BOOK JACKET.Title Summary field provided by Blackwell North America, Inc. All Rights Reserved
Publisher: New York : St. Martin's Press, 1996
ISBN: 9780312160418
0312160410
Characteristics: xvii, 266 p. : ill. ; 24 cm

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