From one of the country's top experts on international trade, here is a guide on how to start & run an import or export business. Aimed at both start ups & established businesses, it shows how to enter international trade markets quickly, economically, & with a minimum of study. Based on the author's decades of personal experience, the book shows entrepreneurs how to start an export management or trading company; help small manufacturers plan an export program; & also outlines the basics of successful importing. Coverage includes financing, insurance, & government relations. Anecdotes enliven the text & dramatize key points.