Never Say Die

Never Say Die

The Myth and Marketing of the New Old Age

Book - 2012
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In a narrative that combines the intensely personal with social, economic, and historical analysis, Jacoby turns an unsparing eye on the marketers of longevity--pharmaceutical companies, lifestyle gurus, and scientific businessmen who suggest that there will soon be a "cure" for the "disease" of aging.
Publisher: New York : Vintage Books, 2012, c2011
Edition: 1st Vintage Books ed
ISBN: 9780307456281
Branch Call Number: HQ1064.U5 J324 2012x
WT 116 J17n 2012
Characteristics: xiii, 332 p. ; 25 cm


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Nov 03, 2016

A harsh but realistic view about old age including social and medical issues such as unnecessary treatments, the need for "at home" care. Jacoby gives concrete data and personal experience about caring for the old.
Some may disagree with her but this book is a good honest look at reality.

Mar 05, 2015

I survived this book! It seems to be two parts: one, well researched essay discussing the poor health care system that we have devised for our elders and how it makes aging harder, not easier. The second part seems rather embittered to me, in that she seems to say that aging is hell, and we'd better not kid ourselves, in the process of making sarcastic comments about people who view aging through a spiritual or psychological lens. I thought she was certainly entitled to her opinion about those ideas, but I did not find them illuminating or enriching.

LMichelleOdom Jan 23, 2014

Completed 1/23/14. Harsh but realistic assessment of the challenges of old age, both for individuals and public policy. She is particularly concerned with the needs of the vast number of boomers now heading toward what Jacoby defines as "young old" age. It is a clarion call for public policy that is rational and humane.

This book is always available in the PlaneTree Health Information Center @ Cupertino Library. GK 109 J 2011

Mar 30, 2011

EVERY boomer should read this book! A fantastic no nonsense reality check

debwalker Jan 25, 2011

Never Say Die: The Myth and Marketing of the New Old Age by Susan Jacoby refutes the misconception of carefree old age usually perpetuated by sellers of "anti-aging" products. She contends that Baby Boomers need to distinguish between "marketing hype" and reality.


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