The Sell

The Sell

The Secrets of Selling Anything to Anyone

Book - 2016
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The nation's #1 real estate broker and charismatic costar of Bravo's Million Dollar Listing New York shares his secrets on how to be successful.

In the ten years since moving from Sweden to New York City, with no experience in real estate and no contacts, Fredrik Eklund has transformed himself into the best seller in the most competitive real estate market on the planet. In The Sell , Eklund leverages his years of experience to create the go-to manual for self-promotion and sales. At the core of the book are chapters tied to Eklund's 10-step program for "selling anything to everyone," and he shares his secrets on everything from personal authenticity and looking your very best to crafting the perfect sales pitch, negotiating with savvy, and closing deals promptly and efficiently . . . lest they slip away.

Whether you're just starting a job as a sales rep at Verizon, navigating your career as an executive or entrepreneur, or hitting your stride closing big transactions as a banker at Goldman Sachs, The Sell will show you how to improve your game and radically increase the money you're bringing home. The Sell is a vital resource for anyone who wants to have an impact in his or her personal and professional life, with a razor-sharp focus on selling: selling yourself--or your brand--no matter your background.
Publisher: New York : Avery, an imprint of Penguin Random House, 2016
Edition: First trade paperback edition
ISBN: 9781592409525
Branch Call Number: BF637.S8 E37 2016x
Characteristics: xxix, 289 pages : illustrations ; 21 cm


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Jun 19, 2017

GREAT book! This is one that you really take your time with. So much knowledge and humor at the same time. You can tell that he is really just a personable character. I definitely recommend this to everyone I can get to listen.

Oct 01, 2015

I am very skeptical about marketing books - but this is not your average 'do the cold call' sell book. This is more about living true to yourself and living fully, with energy and vitality, and mostly joy. This is what is infectious and can make people like you - like you for you - not some phony trying to make a deal. It is a fun read, and much wisdom can be found for daily living. Highly recommend.


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