Guerrilla Marketing to Heal the World
Combining Principles and Profit to Create the World We WantPaperback - 2016
Imagine your business making a big impact solving problems like hunger, poverty, war, violence, and catastrophic climate change while making a healthy profit. Guess what: you don't have to just imagine; you can make it real. "Guerrilla Marketing to Heal the World" shows dozens of practical examples of successful companies doing well by doing good-- from solopreneurs to Fortune 100 global corporations. You'll discover dozens of ways business can heal the world-- and gain the practical marketing savvy to turn your values into business success.
Publisher: New York : Morgan James Publishing, 
Copyright Date: ©2016
Branch Call Number: HD60 .L48 2016x
Characteristics: xxvii, 357 pages : illustrations ; 23 cm