All Customers Are Irrational

All Customers Are Irrational

Understanding What They Think, What They Feel, and What Keeps Them Coming Back

eBook - 2009
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As many businesses are discovering, what customers want doesn't always seem make sense. This book shows why businesses need to adopt a nontraditional approach to attract and retain customers, and proposes how they can alter their strategies on everything from customer research, product design, and website development.
Publisher: [United States] : AMACOM : Made available through hoopla, 2009
ISBN: 9780814414224
0814414222
Branch Call Number: eBook hoopla
Characteristics: 1 online resource
Additional Contributors: hoopla digital

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