All Customers Are Irrational
Understanding What They Think, What They Feel, and What Keeps Them Coming BackeBook - 2009
As many businesses are discovering, what customers want doesn't always seem make sense. This book shows why businesses need to adopt a nontraditional approach to attract and retain customers, and proposes how they can alter their strategies on everything from customer research, product design, and website development.
Publisher: [United States] : AMACOM : Made available through hoopla, 2009
Branch Call Number: eBook hoopla
Characteristics: 1 online resource