Book Summary: What's the Big Idea?

Book Summary: What's the Big Idea?

eBook - 2014
Rate this:
When it comes to implementing new management ideas in an organization, it's not the business gurus who really count. The most important people are the "idea practitioners" - the people within your organization who sift through the pool of management ideas, choose the right ones and then do the real work of importing and implementing workable ideas. In What's The Big Idea, the authors argue that, to enhance your chances of success in taking advantage of new business thinking, you should put more emphasis on building the ranks of the idea practitioners within your firm and less emphasis on what the business gurus are saying. Therefore, build the skills of your idea practitioners, encourage them to become highly skilled at ignoring the hype and focusing instead on superior business ideas which will be applicable and beneficial to your organization. Allow the idea practitioners to work with passion and sound reasoning to adopt sound new business ideas and your organization will leap forward towards the future. What's The Big Idea advises businesspeople on how to make a noticeable difference to their business operations.
Publisher: [United States] : Business Book Summaries : Made available through hoopla, 2014
ISBN: 9782511020463
Branch Call Number: eBook hoopla
Characteristics: 1 online resource
Additional Contributors: hoopla digital


From the critics

Community Activity


Add a Comment

There are no comments for this title yet.


Add Age Suitability

There are no ages for this title yet.


Add a Summary

There are no summaries for this title yet.


Add Notices

There are no notices for this title yet.


Add a Quote

There are no quotes for this title yet.

Explore Further


Subject Headings


Find it at BPL

To Top