Book Summary: What's the Big Idea?

Book Summary: What's the Big Idea?

eBook - 2014
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When it comes to implementing new management ideas in an organization, it's not the business gurus who really count. The most important people are the "idea practitioners" - the people within your organization who sift through the pool of management ideas, choose the right ones and then do the real work of importing and implementing workable ideas. In What's The Big Idea, the authors argue that, to enhance your chances of success in taking advantage of new business thinking, you should put more emphasis on building the ranks of the idea practitioners within your firm and less emphasis on what the business gurus are saying. Therefore, build the skills of your idea practitioners, encourage them to become highly skilled at ignoring the hype and focusing instead on superior business ideas which will be applicable and beneficial to your organization. Allow the idea practitioners to work with passion and sound reasoning to adopt sound new business ideas and your organization will leap forward towards the future. What's The Big Idea advises businesspeople on how to make a noticeable difference to their business operations.
Publisher: [United States] : Business Book Summaries : Made available through hoopla, 2014
ISBN: 9782511020463
2511020467
Branch Call Number: eBook hoopla
Characteristics: 1 online resource
Additional Contributors: hoopla digital

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