Book Summary: Brick by BrickeBook - 2014
David C. Robertson and Bill Breen's book Brick by Brick explains innovation through the story of the LEGO Group. LEGO was founded in 1932 and through sheer grit and determination it grew into a multi-billion-dollar enterprise. However, at the end of the twentieth century, LEGO found itself fading as the digital world arrived. What this summary highlights is that LEGO's new management team developed a practical approach to innovation and as a result the company emerged from its near death experience to becoming one of the world's fastest-growing and most profitable toy companies.
Publisher: [United States] : Business Book Summaries : Made available through hoopla, 2014
Branch Call Number: eBook hoopla
Characteristics: 1 online resource