Book Summary: the Referral EngineeBook - 2014
Everyone loves getting referrals from happy customers but few businesses have systems in place to facilitate this happening more often. It's time to craft a strategy which will compel your customers and partners to voluntarily and actively participate in your marketing by providing referrals, and to provide the elements which will generate positive buzz around your products and services others will pick up on. In other words, you need to build and then maintain a "Referral Engine" - a systematic and consistent approach to generating referrals and then using them to maximum effect on an ongoing basis. Building a Referral Engine is a new and better way of doing business. Instead of advertising to generate a stream of new business, you work to create a pool of brand supporters who sing your praises to their friends, colleagues, neighbors and family. Generating referrals and then spending your time working with people who have been referred is a great way to do business. The Referral Engine is a fascinating book for people wishing to see their business expand and flourish through word of mouth.
Publisher: [United States] : Business Book Summaries : Made available through hoopla, 2014
Branch Call Number: eBook hoopla
Characteristics: 1 online resource