Book Summary: the Innovator's SolutioneBook - 2014
The capital markets demand that all companies should grow by commercializing new innovations. Those companies which achieve this are rewarded spectacularly, yet in practice only one company in ten is able to deliver consistent and profitable growth. Why? As The Innovator's Solution shows, it's because most companies actually end up unwittingly watering down the disruptive potential of their most creative new business ideas. The innovator's dilemma is that when industry leaders focus too closely on their most profitable customers and businesses, they can miss seeing the potential of disruptive new innovations that can create new growth markets from scratch. According to Christensen and Raynor, the solution to this dilemma is for companies to become skilled at creating and harnessing these disruptions themselves to grow new businesses that take advantage of disruptive innovations. The Innovator's Solution is a thoughtful book and a valuable tool for every aspiring upstart.
Publisher: [United States] : Business Book Summaries : Made available through hoopla, 2014
Branch Call Number: eBook hoopla
Characteristics: 1 online resource