Book Summary: Snap SellingeBook - 2014
In Snap Selling, Jill Konrath explains that most people you try and sell to today will be crazy-busy - frazzled and run off their feet with too much to do. You've got to allow for this and change the way you sell to align more with how people make decisions today. Whenever anyone comes into contact with you, there will be three questions in their minds: 1. Is it worth my time to meet with this person and look at what they have to offer?; 2. Is the change that is being suggested worth all the disruption it will generate?; 3. Is going with this offer the very best option for my company? The SNAP approach to sales is designed to help your prospect focus on these decisions and then agree to what you're proposing as solutions. Specifically, the SNAP system highlights the four factors which need to be at the forefront of your mind: Keep it simple; Be invaluable; Always align; and Raise priorities. Snap Selling is a very good book for salespeople as it gives valuable guidance for them to apply from the moment they target a potential prospect until they finalize the deal.
Publisher: [United States] : Business Book Summaries : Made available through hoopla, 2014
Branch Call Number: eBook hoopla
Characteristics: 1 online resource