Book Summary: the Power of PulleBook - 2014
A profound change is underway in commerce and in society at large. In previous generations, elite planners created goods and services which were then offered to mass markets. Today's consumers are now starting to cluster more and more around "pull" style platforms, i.e. technologies which allow products and services to be designed, produced and consumed on demand rather than according to a predetermined schedule. At a superficial level, pull means you are in complete control. But when you delve deeper, the transition from push to pull also has the potential to transform markets, industries and society as a whole. In The Power of Pull, the authors explain how individuals who successfully learn how to harness pull will be able to access enormous resources to generate sizable improvements in performance. This remarkable work offers a strategic analysis that managers will find very useful.
Publisher: [United States] : Business Book Summaries : Made available through hoopla, 2014
Branch Call Number: eBook hoopla
Characteristics: 1 online resource