Book Summary: Renovate Before You InnovateeBook - 2014
In Renovate Before You Innovate, Sergio Zyman argues that instead of "exploring new possibilities" and getting into new lines of business they know little about, companies should be focusing on doing more of what made them successful in the first place. Renovation is an entirely different mindset. When a company innovates, it usually starts from scratch. By contrast, when that same company renovates, it starts with what it currently sells and then looks for new places and new applications where those same offerings can be delivered. This leads to an emphasis on organic growth rather than endlessly attempting to start new revenue streams. And because renovation builds on what already exists, the chances are the renovation initiative is going to be more successful and less risky than any innovation-based attempt to grow the business. Overall, the next time you get the urge to innovate, pause and try renovating first. Read Renovate Before You Innovate and you will be surprised to discover just how much potential growth you're leaving on the table unexploited.
Publisher: [United States] : Business Book Summaries : Made available through hoopla, 2014
Branch Call Number: eBook hoopla
Characteristics: 1 online resource