Book Summary: Outside InnovationeBook - 2014
The best way to innovate today is to open up your business to your most passionate customers and let them become an integral part of your overall innovation process. This "outside in" approach to innovation is even better than attempting to assemble the smartest product development people can find. Astute and savvy customers, when provided with robust tools, will create products which are more appealing than you can ever develop using your own internal resources alone. The more ways you can develop to engage your customers, the more they will help redesign, upgrade and enhance your business models and practices. According to Seybold, if you provide more opportunities to engage your customers, you'll generate tremendous energy which can then be used to spawn new products and services, to open new markets, to develop new and more powerful business models.
Publisher: [United States] : Business Book Summaries : Made available through hoopla, 2014
Branch Call Number: eBook hoopla
Characteristics: 1 online resource