Book Summary: the Customer RevolutioneBook - 2014
A business revolution is underway - customers are literally transforming industries from the outside in and reshaping companies by deciding how they want to use the products and services offered. Specifically, customers in the digital business era are forcing companies to dramatically alter the way they price and distribute their products and services. Customers are literally wrestling control over the way industries are structured away from suppliers and into their own hands. And yet, this revolution can be either a serious threat or a substantial opportunity to thrive and do more business, depending on how each company chooses to respond. So how can you embrace and take advantage of the customer revolution? According to Seybold, you need to focus intently on the quality and consistency of the customer experience you offer. Based on case studies, The Customer Revolution is a must-read book for managers in small and large businesses. It shows you how to succeed in a customer-driven economy.
Publisher: [United States] : Business Book Summaries : Made available through hoopla, 2014
Branch Call Number: eBook hoopla
Characteristics: 1 online resource