Book Summary: Web RuleseBook - 2014
In Web Rules, T. Murphy shows that the Internet changes the dynamics of the marketplace by placing the consumer firmly back in the driving seat. That represents quite a dramatic transition in the balance of power. In recent times, big business and well funded corporations have called the shots, and made decisions on behalf of the consumers. But with the availability of the Internet, consumers are seizing back the initiative to make their own decisions and take control of their own futures. Everything will change as the implications of that change in control works its way through the economy. The empowerment of the customer is a return to the way business used to be, and "the Web Rules" are the guides around which that transition is taking place. Web Rules is a precious guide for salespeople interested in learning how to influence consumers' choices on the Internet.
Publisher: [United States] : Business Book Summaries : Made available through hoopla, 2014
Branch Call Number: eBook hoopla
Characteristics: 1 online resource