Black Ops Advertising

Black Ops Advertising

Native Ads, Content Marketing, and the Covert World of the Digital Sell

Paperback - 2016
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Examines the rise of native advertising and content marketing, which disguise advertising as news or editorial content.
Publisher: New York : OR Books, [2016]
Copyright Date: ©2016
ISBN: 9781944869007
194486900X
Branch Call Number: HF5811 .E36 2016x
Characteristics: 244 pages ; 19 cm

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