The Direct Mail Solution

The Direct Mail Solution

A Business Owner's Guide to Building A Lead-Generating, Sales-Driving, Money-Making Direct-Mail Campaign

eBook - 2014
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Reported in 2013 as the marketing channel that "delivers the best ROI for customer acquisition and retention" by Target Marketing's Seventh Annual Media Usage Forecast survey of B2C, direct mail is surprisingly outdated and under-represented on the marketing bookshelves for small business owners - authors Simpson and Kennedy change that. Millionaire-maker Dan S. Kennedy and direct mail marketing specialist Craig Simpson urge small business owners to drive the momentum built via social media and other marketing avenues into the mailboxes of their target consumers. Unlike other direct mail marketing books on the shelf that specialize in one aspect of preparing a campaign such as copywriting or design, this comprehensive solution covers all - the organizational, technical, and creative including designing, budgeting, tracking, and assessing effectiveness. Also covered is how direct mail can be used in today's online marketing funnels. Benefiting from the authors' combined 30 years in direct marketing, business owners are given the guidelines for what works and what doesn't, illustrated by real-life business campaigns that show step-by-step how to build a results-producing promotional campaign that pushes the envelope for new business and sales.
Publisher: [United States] : Entrepreneur Press : Made available through hoopla, 2014
ISBN: 9781613082553
161308255X
Branch Call Number: eBook hoopla
Characteristics: 1 online resource
Additional Contributors: Kennedy, Dan S.
hoopla digital

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nwh
May 27, 2017

I'm sure there is some useful information in this book but I couldn't get past the first few pages because the author comes across as a bit of a jerk. The snarky attitude about income inequality. The joke about how "no parking zones" only apply to those stupid enough to comply. It was enough for me. Will look for my direct mail solutions elsewhere.

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