Business Analytics Using SAS Enterprise Guide and SAS Enterprise Miner

Business Analytics Using SAS Enterprise Guide and SAS Enterprise Miner

A Beginner's Guide

eBook - 2014
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This tutorial for data analysts new to SAS Enterprise Guide and SAS Enterprise Miner provides valuable experience using powerful statistical software to complete the kinds of business analytics common to most industries. Today's businesses increasingly use data to drive decisions that keep them competitive. Especially with the influx of big data, the importance of data analysis to improve every dimension of business cannot be overstated. Data analysts are therefore in demand; however, many hires and prospective hires, although talented with respect to business and statistics, lack the know-how to perform business analytics with advanced statistical software. Business Analytics Using SAS Enterprise Guide and SAS Enterprise Miner is a beginner's guide with clear, illustrated, step-by-step instructions that will lead you through examples based on business case studies. You will formulate the business objective, manage the data, and perform analyses that you can use to optimize marketing, risk, and customer relationship management, as well as business processes and human resources. Topics include descriptive analysis, predictive modeling and analytics, customer segmentation, market analysis, share-of-wallet analysis, penetration analysis, and business intelligence. This book is part of the SAS Press program.
Publisher: [United States] : SAS Institute : Made available through hoopla, 2014
ISBN: 9781629593289
1629593281
Branch Call Number: eBook hoopla
Characteristics: 1 online resource
Additional Contributors: hoopla digital

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