Marketing Strategy Case Studies

Marketing Strategy Case Studies

The Starbucks Experience

Streaming Video - 2015
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Starbucks is the essential success story of the American capitalist dream. From humble beginnings in 1971 as a Seattle coffee store, it's become a multinational with over 21,000 outlets in 63 countries. Its brand is universally known. This program looks at the role of acquisition, brand-stretching, social media, and new channel development in Starbucks' success and considers criticisms of some of the company's policies.
Publisher: [Place of publication not identified] : TV Choice Productions, [2015]
Copyright Date: ©2015
Characteristics: video file,rda
1 online resource (1 video file (26 min., 55 sec.)) : sound, color

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