The Fortune at the Bottom of the Pyramid

The Fortune at the Bottom of the Pyramid

Paperback - 2006
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Prahalad describes how the world's low-income markets offer opportunity for the world's wealthiest companies to seek fortune and bring prosperity to the poor.
Publisher: Upper Saddle River, N.J. : Wharton School Pub., ©2006
ISBN: 9780131877290
0131877291
Branch Call Number: HD2932 .P73 2006
Characteristics: xxiii, 273 pages : illustrations ; 24 cm

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