The Brand Gap
How to Bridge the Distance Between Business Strategy and Design : A Whiteboard OverviewBook - 2006
"Using the visual language of the boardroom, Marty Neumeier presents the first unified theory of branding - a set of five disciplines to help companies bridge the gap between brand strategy and brand execution. Those with a grasp of branding will be inspired by what they find here, and those who would like to understand it better will suddenly "get it.""--Jacket.
Publisher: Berkekley, CA : New Riders, 
Edition: Rev. ed
Branch Call Number: HD69.B7 N4 2006
Characteristics: 194 pages : illustrations ; 21 cm