The Brand Gap

The Brand Gap

How to Bridge the Distance Between Business Strategy and Design : A Whiteboard Overview

Book - 2006
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"Using the visual language of the boardroom, Marty Neumeier presents the first unified theory of branding - a set of five disciplines to help companies bridge the gap between brand strategy and brand execution. Those with a grasp of branding will be inspired by what they find here, and those who would like to understand it better will suddenly "get it.""--Jacket.
Publisher: Berkekley, CA : New Riders, [2006]
Edition: Rev. ed
ISBN: 9780321348104
Branch Call Number: HD69.B7 N4 2006
Characteristics: 194 pages : illustrations ; 21 cm
Additional Contributors: American Institute of Graphic Arts


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