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How is a blockbuster made? All it takes is three days: Friday, Saturday and Sunday. Opening weekend at the height of the summer blockbuster season is a gruelling ordeal for studio execs and marketers. In Open Wide, Hayes and Bing take the reader behind the scenes during the first 72 hours of a film's release. They also explore the main phases in the life of a film and also offer a personal look at all the filmmakers, actors, producers and executives that help bring these films to the cinema. This really is the first book to examine, in depth, the importance of the opening weekend.