The Visionary Package

The Visionary Package

Using Packaging to Build Effective Brands

Book - 2005
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The retail market is in a revolution which is creating new opportunities in a world of direct connections, where information is exchanged instantly and geography is no longer a barrier. This book contains valuable information and guidelines for marketers, retailers, manufacturers, designers and communication professionals in relation to new opportunities for brands and products through packaging, brand identity and creativity.
Publisher: Houndmills, Basingstoke, Hampshire ; New York, N.Y. : Palgrave Macmillan, 2005
ISBN: 9781403906779
1403906777
Branch Call Number: HF5770 .M463 2005
Characteristics: xiv, 242 p. : ill. ; 24 cm
Additional Contributors: Gerstman, Richard

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