Storytelling for entrepreneurshipLike this list

9 items

• Made to Stick

  Why Some Ideas Survive and Others Die

  Heath, Chip

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  If you read only one book on this list, make it this one. The Heath brothers put together an actionable guide to capturing and keeping attention through framing and narrative structure. This is most helpful for pitches, presentations, teaching, and…Read moreRead more of this annotation

• The Seven Rules of Trust

  A Blueprint for Building Things That Last

  Wales, Jimmy • Dan Gardner ,

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  Trust is a huge aspect of how your businesses' story lands with a potential investor or customer. This book takes you through how Wikipedia was able to go from something school teachers took points off if they discovered students using to a tool…Read moreRead more of this annotation

• Digital Culture Shock

  Who Creates Technology and Why This Matters

  Reinecke, Katharina,

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  If you plan to use digital technology as your storytelling medium, it's important to understand the cultural context in which your target audience in embedded. How they interact with and receive messages from different technologies and platforms has…Read moreRead more of this annotation

• Q

  the Hidden Power of Questions in a World That Wants Answers

  Watson, Lani,

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  What question does your business answer? If you don't have a clear take on this, it's going to be hard to communicate your value proposition to your target audience. In Q, Watson helps you understand how to effectively formulate questions that guide…Read moreRead more of this annotation

• A Little More Social

  How Small Choices Create Unexpected Happiness, Health, and Connection

  Epley, Nicholas,

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  Have you crafted a strong brand narrative with a clear value proposition, but you're having a hard time taking advantage of opportunities to share it. This book can help you work through the obstacles keeping you from advocating for your business…Read moreRead more of this annotation

• Why We Click

  The Emerging Science of Interpersonal Synchrony

  Murphy, Kate

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  Want to better understand how to connect with your target audience or figure out why your business is connecting with a group you didn't expect? This book explains the underlying reasons why people 'click' (or don't), which can be a powerful tool in…Read moreRead more of this annotation

• The Story of Stories

  The Million-Year History of a Uniquely Human Art

  Ashton, Kevin

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  Do you prefer a high-level overview before digging in yourself? This book certainly offers that. Ashton takes you from our earliest documented storytelling to our most recent. You can see common veins for how we tell and receive narratives, as well…Read moreRead more of this annotation

• Don't Be Yourself

  Why Authenticity Is Overrated (and What to Do Instead)

  Chamorro-Premuzic, Tomas

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  Are you finding that your value proposition isn't landing with your target audience? It could be a mismatch on how you present yourself to them. Counter to dominant narrative that rugged individualism and personal authenticity is the ideal way to…Read moreRead more of this annotation

• Living Stories

  Immersive Entertainment in the Modern Age

  Melcher, Charles,

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  While you might not run an immersive experience business, there are lessons about engaging an audience in here that can help you develop a tailored, customer-centered experience that leaves your patrons feeling empowered and entertained in ways that…Read moreRead more of this annotation