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The Brand Gap

How to Bridge the Distance Between Business Strategy and Design : a Whiteboard Overview
Title rated 3.8 out of 5 stars, based on 5 ratings
Current format, Book, 2006, Available .
Current format, Book, 2006, Available . Offered in 0 more formats
"Using the visual language of the boardroom, Marty Neumeier presents the first unified theory of branding - a set of five disciplines to help companies bridge the gap between brand strategy and brand execution. Those with a grasp of branding will be inspired by what they find here, and those who would like to understand it…

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